We started our ideation by looking at the work done by Amy Webb who is a futurist and founder of The Future Institute. She talks about how future forecasting is about preparation instead of prediction and it was a great way for us to build a perception about the probable future and then create the goal of a preferable future.

We chose to drive our decision-making with the lens of a preferred future furthering and expanding out goal. We want to contribute to a suite of solutions that bolster this future. We are looking at the future and future-forecasting, because by doing so, we can work to make something fringe more normalised.