Challenge Based Innovation

Applying deep technology to address the United Nations Sustainable Development Goals

CBI A³ is a Design Factory Melbourne initiative, which builds on earlier Challenge Based Innovation (CBI) pilots at IdeaSquare CERN. Design innovation methods underpin exploration of new applications for 2030, where deep technology (developed from CERN, ATTRACT, Centre Dark Matter) is used to address societal needs.

Program Partners

Current 2023-24 Projects


CBI A³ 2022-23 & 2023-24 editions includes projects funded by ATTRACT Academy. ATTRACT has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 101004462.


Team X-Cube from Design Factory Melbourne


Team Oculus from New York City Design Factory


Team S.A.G.E. from inno.space Mannheim

Boundless & Beyond

Team Boundless & Beyond from Swinburne Design Factory Melbourne

The DesignSeers

Team The DesignSeers from New York City Design Factory


Team SUSTA.INNO from inno.space Mannheim

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Design Factory Melbourne

DFM operates at the intersection of university and industry, uniting students, academics, industry, researchers and community. On every DFM project we bring together an interdisciplinary team from across our network to lend their knowledge, skills and insights to diverse innovation challenges. Co-creation is fundamental to our practice: it influences how we work and think; it enables us to facilitate innovation through understanding different opinions and points of view.