Personal device lectronics are our drivers for day to day activity and social connectivity. We’ve thought about how we could introduce responsible practices in electronic wastes and personal device use.

About the project

“A proposal to culminate personal electronic assistive devices and resolve it with Community based-infrastructure”

We are team ATMA, and we’ve banded together from Design Factory Melbourne; powered by IdeaSquare at CERN and the UN 2030 sustainable goals. Our purpose is to support responsible consumption and production issues within an Australian context.

We have specifically targeted e-waste (electronic waste) as our key consumption and production foci, and identified major social, environmental and health issues.

These include the import and export of current e-waste, the environments and communities these e-wastes affect, businesses fueling planned obsolescence, as well as repercussions of materiality and content consumption, specifically from media technologies and personal electronic assistive devices.

Based around these findings we suggest a proposal to culminate personal electronic assistive devices and resolve it with Community based-infrastructure that replaces personal computing devices with access to a data and computing network. It utilizes AR as the form for dominant media consumption and aims to fuse digital and physical
worlds to further support the interaction of physical world elements, all through a new lens.

This is powered by the integration of CERN technology, that can catalyse the change required to support responsible production and consumption, as well as mass behavioural and cultural change over a 3 step plan that focuses on solution implementation from 2020, 2025 and
2030; in accordance with the UN sustainability framework.



Introducing digisave, the organization behind the implementation of the 2030 strategic plan ARECS (Australian Responsible Electronic Consumption Scheme) to lift Australians and the nation into a forerunner in the adoption of sustainable personal electronic device consumption. This is in response to the impending ban of electronic waste in landfills; an amendment to the 2011 product stewardship legislation.



Following from our legislative plans, a detailed proposal for the recovery and identification of metals, both technological and core; with the transfer of CERN technology, shows the ability for Australia to convert waste into wealth.  It shows how Australia can become an economy that has been distinguished with its ability to consider our biggest waste reservoirs as energy and economic producers.



Whilst producing resources from our landfills, a conceptual framework for future device consumption is brought to light in what we proudly call; Tacti. Alongside this, a framework to transform technology retailers into hubs for knowledge and uptake of socially and environmentally sustainable devices is visualized with what we call ‘eli stations’ and ‘tailortech’. This caps off our 2030 strategic plan.

About the project

Phases of the Process


1. United Nations and the Sustainable Development Goals

This provided us with context to understand our specific focus of “Goal 12: Responsible Comsumption and Production”


2. Opportunity Cards

This allows us to ensure our problem areas are focused and easy to read when the time comes for ideation and conceptualization.


3. Technology Cards

the technology when the time comes to merge CERN technology with our problems areas.


4. Diverge to new areas

Even though we have two specific conceptual areas we are interested in, we wish to diverge a little more before locking in our final direction

5. Tackling E-waste

After taking a lot of things into consideration such as feasibility, radical nature of ideas and the way the directions addressed both CERN’s Technology and Goal 12 of the U.N. Sustainable Development Goals, we decided our final direction

6. S.A.R.N concept

With established grounds around e-waste and Australia’s growing footprint, we begin to diverge into new solution spaces. We revisit our solution space, and execute an evaluation


7. Utopian & Dystopian scenarios

Exploration stage focused around hand-held and mobile personal devices in effort to find breadth in the solution space.


8. Catalogue of ideas

Derived from our research around the current state of consumerism, consumer behavior and nature of driven technology. We have developed a catalogue of ideas that summarizes the current solution spaces we see potential in.


We have formed  two directions and practiced systems thinking. This will be pitched to a small audience the societal issue of e-waste, followed by our concepts and their societal impacts.


10. Data Capture Mobile Prototypes

Taking advantage of the high traffic at Swinburne University during Orientation week we developed two prototypes for user testing.


11. Behaviours and perceptions around disposing of e-waste.

We developed a survey concentrating on user behaviours and perceptions around disposing of e-waste. It touched on the buying preferences of consumers with regards to particular components and features.


12. Key stakeholders

This will help us maintain contact with key players whom would be integral for the success of our systems mapping. We take this process a step further by iterating our merged system.

Hasitha Bandara

Hasitha Bandara

Industrial Design

Being one of two Industrial designers on the team, I took the role of deep systems and empathic thinking approaches and fused it with the other Industrial designer; the technical expert. So to say, we worked as one brain together, both challenging each other in the conceptual aspects, which has resulted in a very thorough and detailed proposal. Amongst the 3 members, we worked as one entity and contributed our own pool of knowledge; I myself would take the role of documenting and visualizing systems which was one of the biggest learnings due to it being a collaborative effort

Rachel Easton

Rachel Easton

Communication designer

Rachel is a Communication Designer from Swinburne University. Throughout the Challenge Based Innovation Program, Rachel focused on critical thinking, working to ensure the project outcome illustrated a true consideration and implementation of Sustainable Development Goal #12; Sustainable Consumption and Production. She brought strong written, verbal and visual communication skills to the project; making sure that the vision of Digisave was equally strong and coherent.

Thomas Mozel

Thomas Mozel

Industrial Design

Industrial Design honours student from Swinburne University of Technology. During the Challenged Based Innovation (CBI A3) he focused towards the technology research in the materials recovery process as well as creating high quality models to convey the conceptual message to create a strong a fluid concept.



tips and 


"During the CBI A3 project there have been many new learnings, first of all meeting and working with incredible people, you gain new skills and knowledge which can be later applied to future projects. Being part of this project teaches you more radical approaches to problem solving and gives you a broader skill set and allows you explore more options moving forward."

– Thomas – 

More projects