Hello there!

This week, we explored how we could apply the lens of technology trends and ethics to the design and development of our solution aimed at reducing traffic deaths and injuries in urban settings. 

Imagine you are driving on the right lane of a busy street and need to turn right at an intersection. You carefully check your mirrors and look over your shoulder to make sure there are no pedestrians or cyclists in your blind spots. But what if there was a technology solution that could help increase your visibility of pedestrians, or even enhance the situational awareness of pedestrians themselves? This is where our goal comes in: to increase the visibility of pedestrians for drivers and increase situational awareness for pedestrians.

With this goal in mind, we started to identify system actions and features that could help achieve it. Sensing could involve using sensors or cameras to detect the presence of pedestrians in the vicinity of the intersection. This data could then be processed and analyzed in the cloud, using machine learning algorithms to detect potential collision risks and alert drivers and pedestrians accordingly. Signaling, on the other hand, could involve using augmented reality-like displays or haptic feedback to signal to drivers when there are pedestrians nearby, or to pedestrians when it is safe to cross the street. Specific details on this are currently being further discussed.

 Furthermore, when thinking about system attributes, we wanted to ensure that our solution would be playful, supportive, and not have a ‘big brother’ or punitive role. In other words, our system will be designed to enhance the safety and well-being of all users, without compromising their privacy or autonomy.